PROJECTS & OTHER WORKS
Event Producer & Marketing Consultant — Brussels
Produced annual promotional events for Ecolo, the political green group of Belgium. Headlining stars like Leeroy Thornhill from Prodigy, James Holden and Daddy G from Massive Attack. Featured here for the 10 year anniversary with 3,000+ attendees in a Brussels warehouse volunteering to rid of the asbestos and transformed into a club for one night. Spearheaded innovative marketing campaigns with edible flyers, strategic teasing for the events and specific iniatives to promote the Ecolo group just days before elections.
Event Producer & PR Consultant — New York City
Created partnerships and raised the capital to attract 500+ attendees in just 2 weeks promo for a single evening event showcasing Built Unbuilt: the new book release by renowned architect, Julien De Smedt. Took initiative to transform empty Manhattan building into a temporary exhibition and nightclub, resulting in effective publicity and fan engagement.
PR Consultant Charles Riva Collection & both art galleries —- Brussels
Executed business-critical support to the prominent art collector with a publicly accessible yet private array of contemporary pieces with a specialization in American art, including the work of Paul McCarthy, Jeff Koons, Frank Stella, Richard Prince and Edward S. Curtis. Assisted in curation, oversaw CRM management and cultivated marketing materials to attract attendees to exhibitions. Composed and distributed press releases, resulting in several platforms of media coverage (Art Daily, Mu In The City, Whitewall, The Brussels Times,…).
In picture: Jonathan Meese, Jim Lambie, Paul McCarthy, Oliver Clegg.
Co-Founder & Project Leader — Miami
Built a community of Miami based women entrepreneurs, spearheaded a sold-out Miami Swim Week fashion show at Rosa Sky, renowned downtown rooftop. Spearheaded last minute blow-out campaign that attracted over 700 attendees while taking the occasion to introduce SocialFi & NFTs.
Co-Founder & Project Leader — Brussels
Co-founded and lead this widely popular New Year’s cultural activities package (nightclubs tour, museum and art galleries visits, local shops discounts,...). The initiative has been generating considerable tourism in the capital for eleven consecutive years. Obtained the 2012 Brussels Tourism Bureau Award from the mayor of Brussels.